Content Marketing and Return on Investment

Content Marketing and Return on Investment

It can be difficult to calculate how much return on investment (ROI) your business is getting from your content marketing strategy. If done well, content marketing has a higher-than-average marketing ROI. This Forbes article contains an interview with Julie Fleischer, former Director of Content Strategy and Integration at Kraft Foods. Fleischer claims that Kraft’s content marketing gives the company a ROI that is, “among the highest of all of our marketing efforts.” So where do you start to improve your business’s content marketing strategy?

The first step is to determine your current content marketing ROI with these 3 components:

Cost

First you need to determine how much money is being spent on your current content marketing strategy. Depending on the size of your company and the amount of content it produces, you will either need a full audit or a smaller sample of the total content. Use average costs to get a rough estimate of content spending.

Utilization

You also need to figure out how much of the content that’s made is actually being used. Any created content that goes unused is a complete waste. Calculated a rough percentage of content utilization.

Performance

For the content that is created and used, you also need to determine how well it is performing. There are many factors to check, such as page views, likes, social shares, etc. But you also have to link these results back to the business’s content history. See which types of content marketing worked best for your company and review how the strategy developed over time as groundwork for moving forward. It’s important to continue checking performance regularly as you change your strategy.

Make sure your business holds marketing accountable for their ROI. Often a company will send out employees to produce content without fully keeping track of the investment. Request verified results that are measured and reported. Don’t let your content marketing go unsupervised.

How to Improve Your Content Marketing
Now that you know more about how your content marketing has worked up until now, it’s time to start improving it.

Reach Out to Early-Stage Buyers

Much of the marketing we see around us is overly promotional. For buyers who are not yet familiar with your brand, pushy advertisements tend to get tuned out. You need to find a way to make your brand noticeable, likable, and trusted enough that people will want to buy your product or use your services. Here are some things to take into account when setting up your online marketing:

Branded Conversations

Search the online conversations about your product category. What percentage of them mentions a specific brand? What percentage mentions your brand? If that percentage is much different than your market share in your category, it means your competitors are taking away potential prospects right from the beginning.

Unbranded Search Traffic

How many people are searching for your product category online? What percentage of these prospects end up at your website rather than a competitor’s? You can’t only promote your brand within your own website. You must branch out to other sources in order to draw people in.

Website Traffic

Be aware of the quality and quantity of traffic that flows through the websites you use for advertising and the cost of using them. High-traffic sites are great for spreading your brand quickly, but may come with a hefty price. Smaller sites with less traffic can be much cheaper for advertisement fees. Keep track of these costs as you determine where to show your ads.

Organic vs. Paid Traffic

Many companies pay for fake traffic in order to make their sites look more trustworthy and popular. Organic content marketing allows you to reach out to potential and existing customers, start conversations, spread the word about your brand, and gain additional reach without paying for fake viewers. In the long run, it’s always better to earn your customer’s trust and attention rather than buying it.

Unused Content

Again, any content that is created for your company that goes unused is a complete waste of resources. Keep a close eye on the percentage of content that goes unused and reduce that number as much as possible.

Banner Advertisements

You see banner advertisements everywhere you go online, but how effective are they really? Banner ads are actually shown to underperform when compared to almost any other kind of content marketing. Make sure that they are part of a broader marketing strategy. Think carefully about where you place them in order to get the most out of the investment.

Engaging Your Customers
There are several ways that you can monitor how well you are engaging your customers online. Resources such as Google Analytics allow you to easily keep track of various aspects of website viewership.

Bounce Rate

How many people who visit your site stay there for an extended period of time and click on several different pages within the site? The percentage of viewers who leave your site after viewing only one page is known as the bounce rate. As you alter your content marketing strategy, pay close attention to how each change affects the bounce rate, so you can focus on the changes that are beneficial.

Repeat Visits

Pay attention to repeat visits and extended time spent with your brand. By looking at repeat visits, you can measure the value of brand awareness and track how your content marketing affects loyal customers.

Subscribers

Calculate the value per subscriber. Determine the cost and payoff of bringing customers into the brand fold, and learn how to market towards these customers.

In summary, keep track of your content marketing strategy. Pay attention to where the money is going. Pay close attention to the cost of your content, and make sure that the content actually being used. Check on the performance of each type of content and constantly try to improve. Use a resource such as Google Analytics to help see what’s going on with your website traffic as you make changes.

Try to draw in organic traffic by starting conversations, spreading your brand name, and instilling loyalty in your customers. When trying to develop your business’s content marketing strategy, keep these factors in mind, and make improvements wherever possible for a greater ROI.

If you want more suggestions for developing your website, check out VMA’s other blogs. This one goes over how to keep your content fresh and up-to-date, or “evergreen.”

What is Good Copywriting?

We’ve all seen spammy, boring advertisements that make us just want to hit “next” and get on with what we’re doing. But there are also advertisements out there that will draw you in and make you interested in learning more about the product. What’s the difference? Often, it comes down to the Copy!

What is Copy?

Copywriting is when someone comes up with text content for the purposes of advertisement and marketing. Copy is the content that the copywriter creates. Glance at a billboard next time you go down a highway, or flip through a magazine at your next doctor’s appointment. All of those words were written by a copywriter. Open up any website page and the text you see is also copy.

Good Copywriting

So what distinguishes good copywriting from bad? The majority of advertisements fly past us, day after day, without making us stop to think about them. Good copywriting stops people from passing by, draws them in, and makes them care about the product or service being sold.

As a copywriter, you don’t have to come up with constant brilliant advertising, like the “Budweiser Frogs” or Apple’s “1984.” You just need to learn how to engage with your targeted audience. Here are three major tenets of good copywriting:

Get your audience to want to engage with you. Don’t spam your viewers.
Offer something valuable to your audience. Don’t just ask for their money.
Make your customers want to buy from you because they like your content.
Unfortunately there’s no one single trick to achieving these objectives. Everything depends on your business, your product, your target audience, and the goals you are trying to attain.

Pay close attention to number 2 on the list. It’s easier to draw people in if you have something to offer to them. This doesn’t just mean using coupons, though that’s a place to start. If you want more ideas about how to use pricing strategies to draw in more customers, check out VMA’s blog on the subject here. It goes over more details on ways to draw in new customers and bring back old ones with offers from your company.

Modern Age Copywriting

One result of the Internet is that there are new kinds of copywriting specifically geared towards that medium. What works in a magazine, newspaper, or billboard won’t necessarily work for a website. How you set up the back end of your website is crucial to ensure that your pages are seen in the first place.

SEO Copywriting

SEO stands for “Search Engine Optimization.” You use SEO to make it so that when people search for topics related to your business on a search engine such as Google, your pages are included in the top results. There are 3 major parts to setting up SEO copywriting:

Finding the right keywords. The ones that other people are using the most to search for your product.
Writing articles on subjects that people want to learn more about to draw them in.
Use the important keywords and the content you create around them to try to rank in the top results for those keywords.
The simplest way to see what people are searching for when it comes to your product is to see what Google automatically fills in when you perform a search yourself. Although this can give you a basic idea of keyword searches, it’s much better to use another resource. Programs such as Google Analytics allow you to look in-depth at your audience and what they are searching for. This is an incredibly useful tool to have on your belt for keeping track of how your website is performing. It can also help with determining what to do to make it better.

When Internet search engines first began, getting your site to the top of the search was a simpler process. You could get away with spamming the audience and throwing a ton of junk articles on the page. These days, search engines are getting incredibly smart. They do their best to weed out spammy, junk sites for ones that people want to see.

When you write an article now, it’s important to make it as interesting as possible to draw in more people and keep them on your site for longer. How many people can find your site through searches, how many different people click on your site, how long viewers stay on your pages, and many other factors determine how well your website is performing. Again, tools such as Google Analytics can help you keep track of this kind of information. You can then use that to see which articles are working and which are not, to help improve your future copy.

Also keep in mind that search engine optimization is changing all the time. Google and other companies are constantly working to improve their algorithms. Sometimes they make small tweaks and other times they completely overhaul the system. Staying up-to-date is crucial.

In the end, making good copywriting comes down to the same things that almost any skill requires. Practice and a willingness to constantly learn new techniques will get you far. Being able to keep up with the newest trends is what the Internet is all about. If you get out there and engage with your customers, you will quickly learn what they are interested in and what kind of information will appeal to them. Use their questions as article topics, and start a discussion. One of the best (and sometimes worst!) aspects of modern marketing is the ability to get instant feedback and conversations with your viewers.

If you want more information about SEO, marketing, and other topics, check out Virtual Market Advantage’s other blogs!

Online Business Pricing Strategies

For most businesses that sell a product, a significant portion of sales come from repeat customers. After you put in the effort to get customers to visit your website and make an online purchase, it’s time to start working towards bringing them back. One major way you can accomplish this is by using smart online business pricing strategies for your products.

The Benefits of Repeat Customers

In 2015, RJMetrics posted a study on eCommerce buying behavior. They found that 32% of customers who make an online purchase are likely to come back and make another purchase within a year. Although this doesn’t seem like much, repeat customers tend to also come back again. If someone makes a second purchase, they jump to a 50% chance of making a third purchase. This continues incrementally, leading to a statistic that shows that return customers can be very loyal. If you make an effort to develop customer loyalty, you can increase your sales greatly and make everyone happy!

Use Smart Online Business Pricing Strategies

Smart online business pricing strategies can be a powerful tool in helping you bring back repeat customers. These methods reward customers for choosing your store again and again. There’s more to it than simply passing out coupons. Here are some simple pricing strategies to try for your online business:

Delayed Rewards

People love rewards and will go out of their way to obtain them. Although you may draw in many first customers by simply distributing coupons and offering a reduced price on a first purchase, this method doesn’t necessarily bring people back for a second buy. In fact, the customer might feel upset when they realize that they now have to pay more for the same thing they purchased before.

Instead, give a reward for a purchase by offering a discount on the next purchase. Rather than handing out $5 coupons for a first purchase, offer a $10 discount on a second purchase. This has two major benefits. First, it brings more people back for a second purchase, which can snowball into customer loyalty. Second, the offer doesn’t have to be limited to first-time customers only. This makes your business look really good to repeat customers, and may even bring back buyers who weren’t originally planning to make another purchase.

Instant gratification is great, but delaying the reward can be even better for your business by drawing in repeat customers.

Reward Certain Actions

You can make customers feel more involved and recognized by giving out rewards for doing certain things that benefit your business. You can reward many types of actions, such as:

Coming back to make a set number of different purchases.
Purchasing the same product repeatedly.
Purchasing several different items at once.
Spending specific amounts of money.
Joining a monthly subscription.
A good example of this method is Target’s Cartwheel app. When you are checking out at Target, you can use the app on your phone to scan the items you’re buying to earn extra savings. It also includes a badge system, letting the customer feel like they are progressing towards extra rewards on top of saving money.

This kind of reward system makes the customer feel good while shopping at your store. The rewards don’t even have to always give discounted prices. Many people will return to a store that makes them feel good and have fun while shopping.

Membership Pricing

Other common and beneficial pricing strategies include memberships. Having a key ring full of membership cards is a hassle, but these days you can easily handle memberships online. Grocery stores often use memberships to bring in repeat customers, and the system works well. If a person can buy a product in one place cheaper than another with a simple membership, they are much more likely to return there.

Keep your members feeling special by setting up great exclusive rewards. If you regularly change which items are discounted to members, they will keep coming back to see if the items they want are currently on sale. This will also entice new customers into membership if they see something they want at a cheaper price. You can also set up different membership tiers that offer greater discounts at higher levels. Another great option that combines the previous two methods is to have members unlock higher tiers of savings by making repeat purchases.

Not all of these methods will work for every business. Consider which pricing strategies would work best for your online business before setting up a lot of discounts. If in doubt, you can try several methods over a period of time and see which work best for you. If you want to learn more about improving your online business, check out VMA’s other blogs such as this one that goes over different ways to use content marketing to boost online sales.

9 Ways to Use Content Marketing to Boost Online Sales

Content marketing has become a very important method for businesses to reach out to their target audiences. It involves providing content online that your customers might find interesting and/or helpful. Valuable content will help you engage potential customers and bring in new business. Here are 10 types of content marketing you can use to boost online sales. Whether your business already has a content marketing plan or you’re just starting out, hopefully you’ll find something useful in this list for your online business.

Blog Posts

Blogging is one of the most potent content marketing tools at your disposal. Blogs allow you to provide as much useful and interesting content as you can and easily spread the information to lots of people. If you’re not sure where to start with your blog, try to provide general information about your product or think of questions that customers have asked in the past and give the answers. You can also look and see what other similar businesses are talking about on their websites for inspiration.

Guest Blog Posts

Once you get comfortable writing your own blogs, you can expand your reach by writing guest blog posts. These are blog posts that you write for other websites that are relevant to your business to try to expand your reach to new people. You need to build a relationship with the owner of the site to get permission. You might offer a trade of guest posts so both of your websites receive more traffic.

Email Lists

Having a list of emails for current and potential clients is an amazing resource for spreading content. Posts to social media sites such as Facebook may only reach a small amount of your followers. Emails are guaranteed to at least go through to everyone on the list (though whether or not they read it is up to them!) Start your email list ASAP by adding an email subscription form to your website. Then you can send content as a regular newsletter containing whatever information you want. If you add incentives, such as a chance to win free products, you’ll get even more people interested.

Videos

Videos are a great way to provide content, and people love watching them. Since they are more visual than regular text, you can express yourself in many ways that don’t work as well in a blog. You can supplement your blog with similar information or provide completely different content. Set up a YouTube channel for your business, create videos, and link them to your website.

Images and Infographics

Images are a powerful tool and can relay a large amount of information to your audience. Use photographs, illustrations, or other types of images to spice up your content. Link them to your website, blogs, and social media posts. Infographics can be even more useful since they can combine the visuals of pictures with informative text. However, when choosing pictures to use for your content marketing, make sure that they are ones you made yourself or that you have permission to use. Otherwise you can get in some legal trouble.

Podcasts

The popularity of podcasts has exploded in recent years. People listen to them in the car, at work, while doing chores, or while hanging out pretty much anywhere thanks to smart phones and laptops. Record interviews, stories, or other information about your business and post them as podcasts for your customers to download.

Ebooks

Anyone can make an ebook to either sell or give away online. You just need to combine enough information about your business into one package for distribution. After you’re done writing and putting together the information, provide a download of it on your website.

Surveys and Interviews

Your content doesn’t always have to come from your own mouth: ask around for information from your audience or other people in your profession or niche. Surveys and interviews are both great ways to get information to your customers in a smooth and easy-to-understand way. Use them to bring more interest to the topics related to your business.

Testimonials

Similar to surveys and interviews, testimonials also allow you to get content about your business from the points of view of other people. Testimonials are endorsements from customers that provide proof of the value of your business. New customers tend to feel more comfortable with a business if they can see that other people have already tried the product and support it. Urge your customers to provide feedback about their experiences and put them on your website or social media.

Content marketing is a great way to boost sales for your online business. Use these methods as a starting point and get the content flowing on your website! You can also check out more ways to spice up your website and boost online sales with VMA’s blog here.

Social Media and the Unfiltered Internet

Social Media and the Unfiltered Internet

Do you remember The Dress? The one that no one could decide whether it was gold and white or blue and black. The one that was being talked about all over the place in 2015. Did you know that the original post for the dress was a Facebook post that got fewer than 20 likes? It was only later, when it was posted to Tumblr and Twitter, that the dress picture because the phenomenon of The Dress.

Filtered Internet Content

The Internet is a huge place that’s expanding every day. In fact, we can only see a tiny portion of it. And that portion is further shrunken by the social media platforms that we use to browse for entertainment or work. The general population adds to these sites constantly, providing an ever-expanding source of content. The question arises though: is there too much content?

Even if you browse social media sites all day every day, you won’t be able to see even a small fraction of their content. This poses a problem for the companies running these sites. They want people to stick around and continue to browse the site, because the more viewers they have, the more money they get from advertising. If a viewer’s feed is too bogged down by uninteresting or irrelevant content, they are more likely to stop going to that site altogether.

This problem has caused most social media sites to start filtering content in one way or another. For example, Facebook decides what to show on your feed based on many underlying factors, such as your sex, age, marital status, and the types of websites and links you tend to visit. In general this is a good thing, since it makes our feeds more interesting and pertinent to us. However, it also causes a sizable underlying layer of social media that gets lost and unseen in the shuffle.

Hidden Content

This hidden content is public and recognized by search engines, but it only reaches a tiny audience and is difficult to find if you’re looking for it. To give you an idea of how much content is hidden, here’s a study from 2009 that showed that 53% of YouTube videos had under 500 views!

Hidden content (besides the spam) often feels more honest, since it doesn’t contain the repetitive formulas of mainstream traffic that keeps those posts more visible to search engines. It also tends to be more amateurish, of low quality, be too short or too long, and have titles that are difficult to find in a search. In general, the hidden content feels more candid, intimate, and human.

If you’re interested in sifting through this forgotten content, several resources have popped up to help you. These include Oviews for unwatched YouTube videos, SadTweets for unseen Twitter tweets, and Forgotify for unheard songs on Spotify.

Using the Unfiltered Internet

As with every resource, some people have actually found a way to get money from the underbelly content of the unfiltered Internet. Some companies search through public photos that people post online looking for recognizable brands. They then sell the photos to the brand’s company for demographic information or advertisement.

Some of the unpopular content is eventually discovered and becomes extremely popular for a time. When content goes viral like this, the original poster very rarely profits from their fame, and sometimes it can even cause them harm. Imagine having a video you posted go viral to the point where you get hundreds of notifications per hour. It would get old quickly and make it impossible to actually find the notifications that you want to see. This is what happened to the girl who originally posted about The Dress. Her phone kept crashing from the influx of notifications. In the aftermath, BuzzFeed posted about a party they were throwing to celebrate The Dress as their largest post ever. It’s impossible to know exactly how much money BuzzFeed made off of that post, but it is known that the original poster didn’t really benefit.

What is interesting (and disconcerting) is that the biggest post on one of the most popular social media sites was taken from another site, which was also taken from another site, without the permission or knowledge of the act from the original poster. No one was compensated for this string of events, and the post was eventually taken down due to copyright infringement.

The Internet is becoming more and more centralized and controlled by corporations trying to subsist on other people’s content. Some of these companies last a long time, while others disappear and are quickly replaced by something else. The future of these companies and social media in general is unclear. It’s similarly hard to tell what will happen to the enormous amount of unseen content that makes up the majority of the unfiltered Internet as it continues to expand every second.

Check out Virtual Market Advantage’s other blogs here for more posts about SEO, social media, and various other topics!

Get your links indexed Fast!

If you want to know how to get your links indexed fast, you probably know a thing or two already about Search Engine Optimization. To make sure we are all on the same page, here are a few things you should have already done:

Indexed your website in Google’s Webmaster Tools
Built a link pointing back to your website

If you’ve made it this far, Congratulations! If not, go back and do those two things.

Now, when you log in to your Google Webmaster Tools Search Console, you can click on the “Links to Your Site” menu option on the left in order to view the links pointing back to your site.

Get Your Links Indexed Fast
When you click on Links to Your Site, if your link building has been a success, you will see something like this:

Get Your Links Indexed Fast

That’s a bunch of links – And it really is easy to get tons more quickly!

What’s the secret?

HIRE AN INDEXING SERVICE!
Spend money on my business? Never! I know I know…I used to be just like you. I would work all day making backlinks that would not show up in Webmaster Tools. So Frustrating! I used to feel like I was on some wild goose chase. I could easily build dofollow links, but for some reason they never showed up as pointing back to my site. I grew even more frustrated as I employed more advanced link building techniques such as Scrapebox and GSA Ser. Why was I failing?!

Mainly because Indexing is a difficult and complicated process. It is a completely different level of SEO tasks. If you’re like me, then you barely have time to make links, let alone spend your time pinging and sending social signals. So if you want to get your links indexed fast, you should use who I use:

INDEXIFICATION
Link Indexing Service

HERE’S EXACTLY WHAT YOU GET
Get Your Links Indexed Fast

Add Unlimited Campaigns & Unlimited URLs per Campaign
Add 1.5 Million Links a month = 50K Links daily
Auto Shorten and Rewrite Links using a 301 redirect
Schedule Links for up to 30 days ahead
100% Guaranteed Links Crawling Rate
High Links Indexing Rate
Realtime Live Crawl Tracking & Stats on All Your Links
100% Automation – Submit Your Links and Forget!
Full Remote API Access for even more Automation
3rd Party Linkbuilding Services Integration
Automated Link Checking & Reporting Dead Links
Free Lifetime 24/7 Customer Service & Support

VMA has been using Indexification for the last couple years. The price is excellent – starting at $17.97 (which gives you more then enough links for any beginner to novice), and we thoroughly recommend it. Best of all, Indexification integrates with all of these 3rd party software applications:

Scrapebox
GSA Search Engine Ranker
SEnuke XCr
No Hands SEO
Magic Submitter
Ultimate Demon
Backlink Monitor
AIO Wiki Poster
SE Demon
Article Kevo
Licorne AIO
Wiki Robot
Sweet Submitter
SB Bomber 2
301 Nuke
301 Redirector
Ultimate BookmarkR
If you are creating thousands of Profile Links, Wiki Links, Social Bookmarks, Article Links, Forum Links, Blog Comments, Web 2.0 Properties, and so on and so forth…you really need to index these links! You can make as many backlinks as you want, but if you don’t index your links, you will never get them to show up in Webmasters Tools.

Link Indexing Service

Adding new Links for Indexing is incredibly easy – you just paste them in a form. By default, the links are set to Drip Feed within 7 days, but you can customize that as well. Indexification specializes in providing 100% crawling rate and high indexing rate of your backlinks!

If you are serious about Link Building, Indexification is a must. We use it for every link we create. Have you ever tried Indexification? Let us know how it worked for you!

Spam Bot Traffic: What Is It and What Can I Do About It?

If you have a website and social media campaign for your business, chances are high that you’ve encountered spam bot traffic. Spam bots are programs that have been created to follow, befriend, comment on, or otherwise contact as many people or websites as possible as quickly as possible. Usually they are used in an attempt to bring more traffic back to their own site. Fake followers from spam bots are not actively looking at your site. They are not customers, and they can even be detrimental to your business.

Why is Spam Bot Traffic a Problem?

You might wonder how exactly spam bots affect your website and your business. The major problems have to do with reduced communication, security, server load, and faulty analytics data.

One of the most obvious problems is the flood of bogus comments onto your website or social media page. Comments sections are supposed to be a place where viewers can contact a business directly and set up a flow of conversation. A good comments section can genuinely benefit a website. However, if a comments section is overflowing with spam that advertises different sites, it cripples the ability to keep conversations going and takes attention away from the original site.

Spam bot traffic has gotten to be such a huge problem that many websites are opting to turn off their comments sections and user registrations entirely. Some are also forced to spend valuable time and even pay money to try to protect their websites from such attacks. Even large blogging sites such as CopyBlogger.com have opted to remove their comments sections, stating that only about 4% of the comments they were receiving were not spam.

If the spam bots get bad enough, your website can be greatly harmed. Too much spam can slow down your website, which affects how many people are willing to peruse it. Depending on what kind of outbound links the spam bots add to your site, it can even get flagged and ignored by Google, making it difficult for real viewers to find you. You might also lose your website to hackers who take it over themselves.

Spam bots also inflate your website’s statistics, making it difficult to use tools such as Google Analytics. If spam bot traffic is flooding your site, you can’t use statistical information to accurately give you useful information, such as who your viewers are, so you can focus more on those demographics.

How to Identify Spam Bot Traffic

There are two major types of spam bots that can affect your website. One kind is more visible, posting comments, advertising themselves, and directing traffic to their own sites. The other kind is harder to see and is designed to give a website more views or fake followers without adding any benefit to the original site.

A surge in traffic on your website might indicate spam bots. It might also just be legitimate, beneficial traffic. If you see a surge in traffic, consider whether or not you’ve done something recently that warrants an increase in viewership. If not, you probably have a spam bot problem. You can use Google Analytics to help identify malicious traffic by looking at the sources of the traffic before and after the surge. If the traffic is coming from a major website or social network, it’s probably legitimate. If it’s direct traffic, it’s probably from spam bots.

There are some warnings that can help identify spam bots individually. They spew out an excessive amount of comments on lots of websites. They also try to push their own links on viewers, even if they have nothing in common with the website they are posted on. However, being able to identify individual spam bots is not particularly useful, since hundreds or even thousands of them might affect your site at a time.

How to Reduce Spam Bot Traffic

There are several ways you can attempt to reduce or eliminate spam bot traffic on your website and social media pages. The most effective methods are to shut down communications, like CopyBlogger.com did when they shut down their comments section. Most websites allow you to shut off comments and turn off user registrations altogether. However, this is an extreme response, and many people want to keep communication with their viewers open.

Website can also offer options that allow for more restriction for commenting and registration. For example, WordPress has .htaccess files that restrict bots and several plugins that add CAPTCHAs, limit login attempts, and blacklist spam IP addresses. Also, Google Analytics allows you to filter the data, which can remove some of the effects of spam bots. For example, if a lot of spam is coming from a particular country, you can have the analytics ignore that area. Some websites, such as Facebook, are somewhat better than others at removing and restricting spam accounts without hassle to you.

Spam bot traffic is a huge problem online and will continue to be an issue for the foreseeable future. Not only do they slow down websites, but they can reduce beneficial communication and even be a security risk. If your websites or social media pages are plagued by spam bots, make sure you check for resources specific to those sites that might help reduce the problem. Don’t let spam bots ruin your site!