Every company needs to advertise to draw in more business. With the social media explosion, these days we have more ways than ever before to reach out to our customers. However, it can be hard to know how often to post content to social media. If you don’t post enough, your messages will be buried under other people’s posts. If you post too much, your customers may stop following you because they feel spammed. Here are a few simple guidelines to help you decide how often to post to social media for your business:
Facebook: 2 times a day. Likes and comments tend to drop off after the second post.
Twitter: 3 or more times a day. Response can fall off after the third tweet, but you might need to tweet more to make yourself heard by customers who follow hundreds of people.
LinkedIn: 1 time a day. You can reach the majority of your audience by posting once per weekday.
Google+: 3 times a day. Engagement increases when posts are consistent.
Pinterest: 5 or more times a day. Many companies have experienced steady growth after adopting a multiple-times-a-day Pinterest schedule.
Instagram: 2 or more times a day. There’s less drop-off in engagement for more frequent posts on Instagram, so feel free to post as much as you want.
Blogging: 2 times a week. Providing interesting and original content can bring in tons of new visitors to your site.
How often you post, and which social media sites you use, can vary depending on what kind of business you have (and how much time you have to spend on marketing!) The best thing you can do is keep track of your posting frequency and then use an analytics tool such as Google Analytics to keep track of how the traffic on your site fluctuates. If you start to post more frequently and don’t see an increase in traffic over time, you might as well fall back a bit. If you do see more traffic, post some more and see if it keeps growing.
It’s incredibly advantageous for your business to post frequently and consistently. Not only will this help you reach out to your current customers and bring in new business, it will also push your website to the top of the list when people search for your field online. Content is key, so get out there and start posting!