Learn the Lingo: Essential SEO Terms (Part 2)

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Let’s delve deeper into the SEO jargon that can help you keep up-to-date and well informed in website design. Today I’ll focus on phrases that have to do with the underlying statistical information that can help you track what’s happening to your site on a daily basis.

  • Bounce Rate: Bounce rate is the percentage of visitors on a website that leave the site after viewing a page before spending a “significant” amount of time on the website. It can be used to help measure the quality and relevancy of content on the page. You want a low percentage, since this means that people are sticking around to look at the website in-depth.
  • Content Management System: A content management system (CMS) is a computer program that allows you to supervise your website information from a central interface. Some examples of CMSs include WordPress, Drupal, and Joomla. At Virtual Market Advantage we’ve even developed our own called NetBrite that is easy to use and incorporates the best parts of other CMSs.
  • Keyword: Keywords are words that are commonly used to find information on the Internet. They are what you use to Google search a topic. In SEO, you want to make sure your website contains keywords that will help direct viewers to your site.
  • Keyword Density: Keyword density is the frequency that a keyword appears on a webpage. Putting an unnaturally high amount of keywords onto a page is called keyword stuffing, and can be detrimental to your site’s quality.
  • Traffic/Traffic Rank: Traffic is the number of people who visit your site. Traffic rank compares how many visitors your site gets relative to other sites.
  • Google Analytics: Google Analytics is a free platform developed by Google that allows you to track the visitors to your website. It can help you determine the performance and quality of your site by looking at statistics such as bounce rates, viewer locations, keywords used to find the site, and much more. You can use this demographical information over time to see what works best for your site.

Stay tuned for more SEO terms!

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