You’ve probably heard it before – “You need to be blogging!” But what does it mean? More importantly, how does one start blogging? How is Search Engine Optimization(SEO) built into blog posts? And finally, How Many Words Should a Blog Post be for SEO?
These are good questions! As of 2015, Search Engine Optimization is still heavily built around a few known factors:
1. Keyword Rich Content
2. Meta Tags, Alt Tags, Description Tags
3. Inbound & Outbound Links
Of course there are hundreds of other factors that can be and are currently being debated ad nauseam among SEO “professionals.” But at the end of the day, “Content is King.” In fact, it is safe to say whatever you think is enough content, probably isn’t. For the longest time, it was said that a minimum of 300 words would do the trick for SEO. With so many people starting to understand SEO and do it for themselves, this number has jumped to 1500.
I’m sure this number sounds wild and unatainable. Why would someone sit down and write so many words? It’s excellent for SEO. According to serpIQ, the top 10 results from Google all have a minimum of at least 2,000. The reason? Because Googlebot, Google’s web crawler, looks at every piece of content on a page, such as words, titles and whatever other information you’ve shared.
According to a study on Word Count and top blogs for key words from award-winning blogger Matthew Woodward – “The old-school 300-word SEO piece isn’t going to cut it anymore. If you don’t want to write extensively long articles, you don’t have to. Some of the top articles are compilations of links to other articles. Some are expert roundups. There are probably some people who outsource their content to ghostwriters. There are plenty of options you can choose from if you don’t have the time or inclination to write.”
Posts with higher word counts have more flexibility with keywords, meaning that you’re not limited to one or two specific keywords. Instead, you can include a lot more of keywords that may not be specific, but are still relevant to your theme. This works because Google just doesn’t provide exact results, but results that are related to the subject.
If you already wrote some content about the topic of your current post, don’t forget to link to these posts. This is a great way to inform your audience that you have some authority on the subject. Additionally, your link-structure is also of importance for your ranking in Google.
More Text = More SEO
In the last few years, VMA has built several websites that are almost 100% image based. Sites for hotels, photographers and restaurants and similar local businesses. Fortunately, all of these sites were for businesses that already had steady traffic and recognition, so the fact that they have little to no onsite SEO is not a detrimental factor – brand recognition is enough, in short if you know the name of a business you can most likely find it. However, if you are a new business or service and nobody knows your name, SEO can be your best friend. In this case, it is time to start writing!
In order for people to find your website, you need to engage in what is called content marketing. This is the idea of creating relative content based around key search terms. Naturally, the place to start is to research your key search terms. Once you have found the terms that your potential new clients are using, you can begin to brainstorm a blog. With so many people practicing SEO these days, it is very important to use the exact key phrase. So if people are looking for your Ice Cream store in Springfield by searching for “Ice Cream Stores in Springfield,” you should title your blog post “Ice Cream Stores in Springfield.”
Now the original question – How Many Words Should a Blog Post be for SEO? Your blog post about Ice Cream Stores in Springfield should have at least 1000 words. By doing this, you can have several variations on key word search terms such as “Springfield Ice Cream Store” or “Best Ice Cream in Springfield.” Having more text on the page gives more information to Google, which in turn helps push your content to the top of the search engines.
What happens when you hit the 724 word count mark and you run out of anything to talk about? You’ve said all there is to say about your Ice Cream, your store, your staff, testimonials and everything and anything anyone would ever want to know about Springfield. You even gave an in-depth history of Ice Cream, starting with a frozen mixture of milk and rice which was consumed in China around 200 BC. So what do you do now?Now it’s time to re-iterate what you’ve already said… kind of like cheating off of yourself!
If you are in Springfield, and you want some really delicious ice cream while you ponder How Many Words Should a Blog Post be for SEO, you are in the right place! The above example was used to illustrate that sometimes you will have to reach a little. If there is a physical location, you absolutely should spend some content on the history of city. It doesn’t hurt to have some outbound links to respected sites like the official city website or the Chamber of Commerce. Another method when there is a physical location is to write about featured attractions nearby. Again, it is a good idea to link to these attractions, just make sure you have them open in another window (you wouldn’t want to lead someone off your site now would you?)
Determining how many words should a blog post be for maximized seo is not as difficult as it sounds. At the end of the day, the correct answer is always more is better. Keeping your reader engaged, well… that is a whole other blog post! We have had clients tell us that nobody reads text anymore. While we tend to agree with you, you know who does read every single word on your page? Here’s a hint – it’s the all knowing super power that starts with a “G.” That’s right – Google! Google reads everything you post. Naturally, the more text you have for Google to read the better your site will do in the search engines.
Did you make it all the way to the end of this blog post? Let us know in the comments whether you still read online or not!