So you have a website set up for work and you’re optimistic that it can help draw in more clients. Or maybe you have a hobby that you love and want to share your experience and reach out to other like-minded people. Great! The internet is a wonderful tool that can bring people together for all sorts of reasons. The problem is, you keep hearing that blogging is the best way to draw in more people, but you don’t know the first thing about it. It’s scary putting yourself out there in the vast and mysterious cyberspace. I want you to know thatblogging is super easy and can even be an enjoyable experience for you.
Simply put, a blog is a way to provide information online. You can say anything you want, and it doesn’t have to be lengthy. You don’t even have to call it a blog! Lots of people write newsletters. Have an upcoming event at work? Describe it in your blog. Did you find a new technique that makes a task you do easier? Share it with everyone so they can benefit from your knowledge. Blogs can range from a short description to a list to an anecdote and can include any topic you can think of.
Don’t be afraid to voice your own opinions and put yourself out there. There are tons of people who feel the same way, and your information can be helpful and interesting to people all over the place. If you want, you can let people comment on your site and start up a conversation. If that’s too intimidating, just turn the comments off!
Blogging is a great way to provide information about your company and increase its presence online. Most people are so busy with work that the idea of blogging regularly repels them, but blogging doesn’t have to be any different than writing a newsletter or sending an email. You don’t have to blog every day. Start with once a week or even once a month: whatever works best for your schedule. And don’t worry about having to keep it up for the rest of your life. You can stop blogging whenever you want, and start back up again just as easily.
Last, but definitely not least, is the fact that blogging is the key to truly organic SEO. You simply can’t run a successful SEO campaign without some sort of (preferably quality) fresh content streaming from your website. Where else is Google supposed to read your keywords?