Learn the Lingo: Essential SEO Terms (Part 2)


Let’s delve deeper into the SEO jargon that can help you keep up-to-date and well informed in website design. Today I’ll focus on phrases that have to do with the underlying statistical information that can help you track what’s happening to your site on a daily basis.

  • Bounce Rate: Bounce rate is the percentage of visitors on a website that leave the site after viewing a page before spending a “significant” amount of time on the website. It can be used to help measure the quality and relevancy of content on the page. You want a low percentage, since this means that people are sticking around to look at the website in-depth.
  • Content Management System: A content management system (CMS) is a computer program that allows you to supervise your website information from a central interface. Some examples of CMSs include WordPress, Drupal, and Joomla. At Virtual Market Advantage we’ve even developed our own called NetBrite that is easy to use and incorporates the best parts of other CMSs.
  • Keyword: Keywords are words that are commonly used to find information on the Internet. They are what you use to Google search a topic. In SEO, you want to make sure your website contains keywords that will help direct viewers to your site.
  • Keyword Density: Keyword density is the frequency that a keyword appears on a webpage. Putting an unnaturally high amount of keywords onto a page is called keyword stuffing, and can be detrimental to your site’s quality.
  • Traffic/Traffic Rank: Traffic is the number of people who visit your site. Traffic rank compares how many visitors your site gets relative to other sites.
  • Google Analytics: Google Analytics is a free platform developed by Google that allows you to track the visitors to your website. It can help you determine the performance and quality of your site by looking at statistics such as bounce rates, viewer locations, keywords used to find the site, and much more. You can use this demographical information over time to see what works best for your site.

Stay tuned for more SEO terms!

The Importance of a Marketing Budget and How to Make the Most of Yours


The Importance of a Marketing Budget and How to Make the Most of Yours

Most people in business understand the importance of creating a modern corporate identity. This includes a good logo, website, and other marketing materials. After these basics are met, however, many companies fail to follow through with a strategy to improve their online presence. They might think that by not spending money on marketing, they’re saving money. In reality, they are losing out on a huge resource for new business.

It’s crucial to have an ongoing plan to spread your ideas or products as much as possible and to set aside a marketing budget to move the plan forward. For most businesses, the marketing budget will be tight, so efficiently allocating funds is crucial for maximizing profits. It’s important to set up a monthly or yearly budget as a guide to ensure that you stay on target with estimated costs and actual costs.

What does a marketing budget include?

Your marketing budget will include the costs of all the advertising you do for your company. There are numerous types of advertising to take advantage of, both online and otherwise. Online resources are increasingly important, including your own website management, search engine optimization, online advertisements, and social media campaigns. Newspapers, magazines, mailings, billboards, radio and TV commercials, and trade shows are all traditionally good resources to consider, depending on your type of business.

How much should a business spend on marketing?

Unfortunately there is no easy answer to this question, because it depends on your business’s size and type of industry. In general, companies are told to spend between 2% and 10% of net sales. Some spend up to 20% of sales, but the average is between 4-6%.

Where should I start?

The first step is to make sure that your marketing basics are covered. Do you need to develop or refine your branding? Do your logo, website, and other marketing materials look professional and up-to-date? Is the look and feel of your marketing materials consistent across all platforms?

Next look towards ongoing expenses. It’s important to maintain and promote your brand to your target audience to continually bring in new business. If you don’t keep your website and materials current, you will lose ranking from search engines and interest from potential customers.

What should I do after the basics are covered? Focus!

It can be easy to feel overwhelmed by the sheer amount of options for online marketing, so it is crucial to focus on what works best. Start small, and only scale up when it becomes profitable to do so. When you feel like expanding, you can experiment with different campaign types on the same platforms you are already using or branch out to other resources.

When you do spread out among various platforms, make sure your campaign communicates the same message throughout. This cuts down on the time it takes to come up with content for each resource while making sure your message is clear and expresses exactly what you want to your viewers.

Google Analytics is an extremely useful tool for keeping track of various statistics about who is visiting your webpages. Using this information, you can apply the “80/20 Rule”. To do so, you identify the top 20% of your online traffic sources that generate 80% of good results for your company. Then you focus your budget on those areas.

You definitely shouldn’t try to spread your marketing across 100% of all online resources. That’s an impossible task, since new possibilities spring up every day. Instead, focus on the major contenders that allow for full control of both targeting and cost such as Google+, Facebook, and Twitter. The more you can control what you spend your budget on, the easier it will be to cut out areas that aren’t working as well.

Cross-channel remarketing is a more advanced technique that helps redirect viewers to your online resources even if they weren’t initially converted into customers. For example, if someone clicks on an ad in Google, they will now see similar ads in Facebook, Twitter, and other platforms they visit. This strategy significantly increases the effectiveness of modern advertising campaigns.

Marketing is a basic tool for helping a business grow and prosper. Many companies fail because they don’t allocate enough funds for their marketing budget. Efficiently spreading your business’s information around brings in new customers, and the online resources available these days can help you get the word out faster and further than ever before.

Daily Social Media Strategy for Small Businesses


Keep tabs on your social media strategy in less than 30 minutes a day!

It might seem like you can’t get enough done in 30 minutes for your business’s social media campaign, but with the right planning that’s all it takes. Before you start planning your daily schedule, you need to decide which social networks your business will use. Here’s we’ll go over five of the most popular: Facebook, Twitter, Google+, LinkedIn, and Instagram, but the same process will work for any network.

The plan will be divided into five blocks to help organize the process. Don’t worry if it takes longer the first few times you try. With practice, you’ll soon be zipping through your daily social media chores in under 30 minutes and moving on to other tasks!

Engage Your Customers: 10 minutes

Keeping in contact with current and potential clients is one of the biggest benefits of using social media for your business. When you make an effort to reach out to customers, they will respond positively and be more likely to come back later and bring in new business.

Facebook: Check any Notifications, Like posts shared by your customers about your business, and reply to any new posts and messages.

Twitter: Check your Mentions for new interactions and followers, respond to any important inquiries, and take the time to thank your new followers.

LinkedIn: Check your new Connections, respond to comments, and thank your readers.

Google+: Check new Circle additions, see what has been shared, and thank new followers and those who have shared.

Instagram: Check the News tab for comments or tagged pictures that pertain to your business. Thank the users who tagged you, and keep an eye out for good pictures to repost on your business’s own Instagram account.

Monitor: 5 minutes

After you have responded to your viewers, you should browse current events throughout social media. Look at the trending topics and see if anything is relevant for your field.

Facebook: Browse your Feed and search for news in your field.

Twitter: Check search streams, @mentions of your company, and relevant hashtags.

LinkedIn: Check LinkedIn pulse and any materials published by people you follow.

Google+: Check your Circles and notifications.

Instagram: Check the News tab and look for pictures linked to relevant hashtags.

Post: 5 minutes

Post content whenever you need to. You can use a scheduler tool or do it manually. Facebook lets you schedule right there in the platform! Make sure you post content that is interesting and relevant to your field. This can include original content from your company or articles from external sources.

Facebook: Post a relevant article from your content team or another trusted source.

Twitter: Retweet a customer Tweet that will bring in new business. Especially look for images, videos, and happy customer testimonials.

LinkedIn: Publish or share a post.

Google+: Post original content or share an article from an external source.

Instagram: Post at least one picture a day.

Analyze: 5 minutes

In order to improve your plan, you need to see what kind of content works best for your business on the various social media networks. You can use analytics tools such as Hootsuite or Google Analytics to keep track of how your networks are performing. You can also simply use the tools each social network site gives you to keep track of data.

Facebook: Facebook Insights shows viewer demographics by age, region, and gender. You can also look at number of Likes, monthly active users, and daily Likes.

Twitter: Twitter Analytics gives information about Tweet activity such as Mentions, Retweets, link clicks, and number of impressions.

LinkedIn: LinkedIn has analytic information on the right side of the page, including your profile ranking. Company Pages allow you to look at impressions, clicks, interactions, engagement, and followers acquired.

Google+: Google Analytics can help reveal demographics for several of your social networks.

Instagram: Iconosquare can show you your most liked photos, daily and monthly follower demographics, and engagement statistics.

Schedule: 5 minutes

It’s important that your customers see your social media posts as coming from a real person, not an automaton. This helps open up a dialogue between you and your customers. Pick optimal posting times based on your customers’ habits, find information that is relevant to your field and current events, and schedule content for the next day.

Facebook: Limit posts to one or two a day, and make sure each one contains high quality content. Posts can be more light-hearted and story-driven.

Twitter: Space out Tweets to avoid spamming your customers. Use different formats to see what works best for your business,including photos, videos, link placement, etc. If sharing from an external source, include the appropriate hashtags and @mentions.

LinkedIn: Share more professional, serious content.

Google+: Share news from your business or relevant external content.

Instagram: Plan your photo content to complement your other social media posts. You can give your customers a behind-the-scenes look at your business or promote upcoming events.

Although this is a guide to getting your social media housekeeping done quickly, it can be advantageous to check back throughout the day, especially if you have lots of customers reaching out constantly. These sites allow you to set up and control alerts to notify you when something new happens. Timely responses to your customers can make a big difference for your reputation. A small business’s social media strategy doesn’t have to take your whole day! We know your time is very valuable, if you need a custom social media strategy contact us HERE!

Oleander Aesthetics

Client Spotlight! Local aesthetician and brow specialist Emma Powis has a peaceful little private studio, Oleander Aesthetics, in Kansas City‬‘s eclectic West Plaza neighborhood. Her website is such an important part of her digital marketing journey; We fixed some bugs, added a Search Engine Optimized blog, and empowered her with NetBrite! Find out what kind of magic she can work on your skin by booking an appointment now at www.oleanderaesthetics.com!

The Red Elvises

Client Spotlight! You never know what part of the world the ridiculously talented Red Elvises will be touring next! They needed an easily maintainable website that would load fast anywhere, on any device!NetBrite to the rescue! Integrating seamlessly with Bandsintown was a no brainer. Want to know when they are coming to ‪#‎KansasCity‬ or any hometown next? Its sooner than you think! http://www.redelvises.com/

Credentialing & Consulting Alliance

Client Spotlight! The medical professional community has a long complicated road to being credentialed. There are so many things to stay on top of and endless forms that need filling out. You need an expert! The ladies at Credentialing & Consulting Alliance have all your credentialing needs under control! They were so empowered by NetBrite that they built most of this site themselves with little guidance! Read their new blog to stay up to date on how they are working hard for our medical professionals!www.credentialingalliance.com