6 SEO Tips for Small Businesses

6 SEO Tips for Small Businesses

Starting your business is hard enough, but then you realize how important it is to have a big web presence these days. Not only are you competing with other businesses on the storefront, but you will also have to compete with the businesses on the Internet. You’ve created a beautiful website and put yourself out there to be seen on the Internet, only to not be found anywhere! Search engine optimization, or SEO, can be a difficult thing to implement for small businesses, but Virtual Market Advantage can help you with some SEO tips to get you started!

It’s tough to get your business ranked in Google to the point where it can be found on the front page, especially if your business has a lot of competition. It’s even harder if you are doing it organically. However, there are ways to face these challenges and get a leg up on your competitors. Let’s go over a few things that your small business can do with your SEO strategy.

Local SEO

There is a chance that you are an online retailer only, but many small start-up businesses have a storefront. If this is the case for you, the best place for you to start is with a local SEO. This will be a core part of your search marketing. Local SEO will go through Google maps, but first you will need to connect with third-party directory and review sites such as Better Business Bureau and Angie’s List. You would want to localize your content strategy and make sure to work location names into your content, headings, and URL so that Google will search and rank based on where you are.

Having an actual address to connect with your business online is a huge benefit for your SEO. If you’re unsure where to start, try linking your business location with every major website, including search engines like Google and social media sites like Facebook. Here’s a guide on how to get that accomplished with Siri.

Tactical Link Building

Link building for your page can be tricky, but it’s best to remember that quality beats quantity when you are looking at inbound links. With this in mind, it’s best for you to get links from sites that have a higher domain authority than you do. Try to have guest blogs that link back to you and target trusted publishers that can link back to you as well. This will help you grow your link building in a big way.

Above all, you need to make sure that your content is good enough to earn links and shares back to your site from other people. As your audience grows and becomes large enough to take care of itself through link building, you will need to become more focused on your approach. One great way to establish a lasting presence online is to provide evergreen content that will last for years to come.

Connect with Local and Relevant Publications

This goes along with good link building but can also help you as you establish your site with Google. Search engines like to see a brand mentioned in publications that are relevant to your industry or within your local area. When you’re just starting out with SEO, securing a mention in a publication is very helpful.

Being mentioned in a relevant publication will help you because of the expanded audience. Just having those trusted readers see your link or business in there will mean more traffic for you. This also helps you gain brand awareness by being regularly featured in that publication. If you can gain that regular feature, over time you can get in touch with their regular audience and make it your own!

Target High-Intent Users with SEO

Even without using paid advertising, SEO allows the focus to be on users who are still looking for specific content. This means targeting users who have not totally made up their minds yet. For example, they may know that they want a new appliance or electronic but are not sure of the exact model yet. By using SEO, you are helping them make a buying decision.

To make your SEO campaign really work, you first need to understand what users look for as they proceed through that buying decision journey. Once you understand that, you can base your SEO campaign around those who are on the next to last step before buying. If they come across your site at the right time, they will be more likely to make that final decision and purchase from you. This is what we mean by targeting the high-intent users in your campaign. One great way to focus your targeting is by using long tail keywords.

Automate Everything

Although it’s important to reach out to your audience personally, you’ll want to balance your efforts by automating everything you can about your website. One big challenge for a small business is having good marketing efficiency. The simple steps of a keyword search and competitor analysis quickly take up valuable time. This time adds up quickly and pulls you away from your actual business work.

If you simply automate these things and have them working for you in the background, it will give you that valuable time back while still helping you build your online presence. Automation will cut down your workload.

Build a Team or Hire an Agency

You are a small business and your budget is also small, but there are local agencies out there around you that are small business too. If you want a more hands-on approach to SEO for your business while keeping yourself from becoming overworked, you can rely on a company like Virtual Market Advantage to handle the entire process for you! We strive to help other small businesses like you. Your business has a lot to gain from hiring a company that can help you with SEO and your web presence. You can pay for only what your business needs at the moment and then adjust that as your business grows.

Hiring a web marketing team or building that team within your company will ease your mind and let you get back to running your business from the front end. It’s a small expense that can pay off big for you in the long run. Alternately, if you feel confident in your ability to run your SEO for yourself, get it going with smart link building and keywords, local outreach, and tactical automation!

Advertisements

How to Improve Your Business’s Advertising and Marketing

How to Improve Your Business’s Advertising and Marketing

Within the history of business, copywriting, advertising and marketing, there comes a history of a friendly competition. With everything from the type of product or service to the ads a company runs to get its customers, there is certain to be another business out there doing nearly the same thing. Businesses use the same concepts and tools for their copywriting and design, but there are differences to be seen in the land of marketers and advertisers. By knowing this difference, you can create better copy for your business’s ads and content.

Advertising and marketing seem like one in the same, right? People use advertising to market a product. But the truth is, both of these tools are used to help each other in slightly different ways. Sure, you will see the ad for the product, but when you go to the website to purchase what have seen, you are looking at marketing content. Marketing provides copy for the pages on the website as well as content such as blogs written about the product. When it comes to advertising and marketing, you must have one in order to get the full effect of the other.

The Written Word

Before the world of shared videos on LinkedIn or seeing those ads on Facebook, the only way to share what you wanted people to know about was by different types of written copy. Newspapers tossed in your driveway, marketing postcards sent to your mailbox, and other sources of physical copy ruled advertising.

Using written copy in a non-digital world had its share of unknowns. This being a business’s only means of content marketing meant that they waited for longer periods of time to see any feedback from the marketing campaign. Having to wait and see if these new ideas would work led these businesses to a wide range of failures and successes. There were few that made it out successfully and could go on to share how they made it work. The great thing is, if we look at that information today, it can still ring true for modern content marketing. If you want more information on using old-fashioned methods to help your content, check out Virtual Market Advantage’s blog here.

The Materials Used for Marketing

When you look at types of marketing, you will see that one of the biggest differences between advertising and marketing is the length of the material involved in each. Ads are there to quickly grab your attention within the typical seven seconds that a person gives to something that they see. If you then go talk to a content marketer, you will quickly learn that they hope to earn the greater attention of their audience with informative, thoughtful content. Ads are meant to quickly manipulate you into looking further into something or going for the impulse buy, while content is meant to be informative and build a trusting relationship with the audience.

While you may think that content and copy will be long and drawn out, that is not always the case. You can create shorter sentences for dramatics, as well as get your point across with fewer sentences and paragraphs. Just because you hear the words ‘content’ or ‘copy’ does not mean it will be a long and boring read. There are many times where content can give the audience just as much impulse to buy as an ad, all while giving the customer just that much more information before the purchase.

Empathy – The Key to Content Marketing

Advertisements are meant to be seen briefly, which means they can sometimes come across as untrustworthy (and sometimes are). Content marketers like to think that the job they do goes beyond that level and really gets in touch with the audience.

Think about it this way: would you lie to your family to get them to buy something? No? Then why would you go and lie to someone else? It’s easy to lose that sense of caring for the audience when you, the marketer, are just simply out there competing with the other companies. It’s easy to want to grab the attention of your audience fast instead of sending them a nice welcome with your content.

When you are developing your marketing strategy, think about how you come across to your audience. Are you just building a revolving door, hoping to catch that one sale? Or are you there to answer questions and guide that potential customer to a sale as well as create a long-time customer? Both ways can work for your business, but creating a revolving door feeling to your copy can leave a bad taste with your visitors and word will get around. If you are stuck on finding ways to make your content more authentic, try and pull from personal experience and place that into your ad copy.

Working Past the Rivalry

While there will always be the debate of how to deal with close competitors, there are ways to work together as advertisers and marketers. Sure, advertising looks different than it did in the twentieth century, we can still look to its wisdom for content creating today and collaborate to create better content all around.

You can get to your audience quickly without shying away from quality content. Being authentic with your audience will always get you more leads and clicks in the long run. You want those clicks to be real interactions and not just a person passing through your revolving door. Your data needs to reflect who your audience actually is. Allow for the content marketers to work through and come up with what works best and learn to better understand and appreciate the traditions in advertising that still work today.

The Top 6 Coding Languages of 2017

The Top 6 Coding Languages of 2017

If you are just starting out in the world of coding and do a simple web search for top programming languages, you can quickly be overwhelmed by the hundreds of options that pop up. Simply jumping down the rabbit hole of coding languages is not the way you want to start your coding experience. It’s always better to start a task with all the information you need to make an informed decision. Which coding language you choose will be determined by what kind of coding you intend to do and what kind of job you want to snag by learning it.

There are many ways that the popular coding languages are ranked. It can be as simple as how often it is used to build websites or the ones that get the most Google search results. To make the task of searching for the best coding languages out there easier for you, let’s go over some of the most popular coding languages of 2017 to give you a place to start:

SQL

The number of job descriptions that included the knowledge of SQL (Structured Query Language) increased by almost 50,000 from 2016 to 2017. This gives SQL a huge lead over the other languages right now. The statistic could be due to more SQL jobs popping up or a change in how the job market is changing overall. Either way, it is clear that SQL is the top in coding languages this year.

SQL is used to communicate with as well as manipulate databases. It is fairly simple and has many variations such as MySQL and Microsoft SQL. Microsoft released their SQL Server 2016, which proved to be very popular. It introduced some new features to make the language more open-source and has a Linux version.

Java

In the recent job market, the number of Java positions available went up by almost 30,000 in 2017 compared to last year. This could be due to the larger number of Android users and the steady growth of its developer community. Some of its characteristics definitely make it worthwhile to learn.

Java is a simple, readable programming language used by millions of developers as well as billions of devices worldwide. All the native Android apps are built in Java, and around 90 percent of Fortune 500 companies use Java as a server-side language for their backend development.

Python

This is the third top coding language on the list. It is a general-purpose programming language that emphasizes code readability and increased developer productivity. It is also used for desktop apps, web apps, and data mining. In October 2016, Microsoft launched a beta version of its Cognitive toolkit that included support for Python. The full version was released in June 2017.

JavaScript

JavaScript is different from Java. It is mostly a client-side, dynamic scripting language that is used for front-end development. It is compatible across all browsers and is used in over 90 percent of all webpages you see. Compatibility as well as adoption of JavaScript 6 spurred on its growth from 2016 into 2017, and progressive web apps became more usable. This allowed for offline-first functionality for web apps.

C++

This coding language is built on C, which is the matriarch of all coding languages. It is a powerful, high performance language that is used to build systems software, game engines, and desktop web apps. Many of the beginners to coding find that C++ is harder to learn than the dynamically typed languages like Python or JavaScript, but if you are interested in jobs that require the more fundamental aspects of coding, it is a great option to learn.

C#

C# (C sharp) is a coding language that saw a small increase in popularity this year. It is the language developed for Microsoft’s .NET software and can now be used on non-Windows machines since the release of the newer .NET open source development platform. Its main use is building Microsoft enterprise software. Most of the features in C# 7.0 were released last year and include language support for Tuples, pattern matching, local functions, and many other things.

While there are many more coding languages out there, these are the top 6 right now due to the job demand and the overall ease of use of the languages themselves. These coding languages are used often in app building, game design, and website development. While you may find later that you prefer a different coding language, these are great options for starting out. Learning to code is like any other type of language. The most difficult part is learning that first brand new language, and after that, you will find that learning more new coding languages will come easier!

If, instead of learning a new coding language, you want to start designing your website right now, check out Virtual Market Advantage’s blog here. It goes over how to design a beautiful website that performs great without any previous coding knowledge at all!

ServerPilot – Why We Use It!

ServerPilot – Why We Use It!

If you are using DigitalOcean for your server, then you will also want to check out ServerPilot. ServerPilot is a free third-party service that helps you remotely set up and manage your DigitalOcean servers. It will also keep all of your servers secure by regularly applying updates as well as patches.

This is a great service, because unlike other shared hosting plans, DigitalOcean does not manage your actual server. You do that yourself, unless you use ServerPilot. This is great for those who do not know how to build and manage their own servers.

ServerPilot – Let It Configure Everything For You

Once you create your ServerPilot account, you will first need to connect a server to it. After doing this, you will start with a fresh Ubuntu server. Make sure you have not already installed Apache, PHP, MySQL, or Nginx or you will not be able to connect your server to ServerPilot.

Your next step is to complete a secure form, and then the ServerPilot agent will be installed onto your server. This agent will then keep a secure connection open with ServerPilot and will do the actual management of your server, sending you the stats and logs. It is truly like having your own assistant to help you run and monitor your servers!

The reason why you do not want to have the previously mentioned programs installed is because the ServerPilot agent will install and configure all of this for you with the next step. Using ServerPilot to create a new app for each website you wish to host on your server, you will never need to do any configuration for it. The ServerPilot agent handles it all. You are also able to use the built-in WordPress installer to upload your site’s files to the server.

What Does ServerPilot Do?

There are several things that ServerPilot does that will make it much easier for you to manage your websites on the server:

Software Installation – ServerPilot will install all of the software that your server needs so you do not have to try and figure it out yourself.

Firewall Configuration – ServerPilot will secure your server with an iptables firewall.

Simple Control Panel – The control panel that ServerPilot uses makes it easy to host multiple sites on your server as well as manage databases, deploy SSL, change PHP versions, and many other tasks as well.

Automatic Updates – Once you have installed ServerPilot, you will not need to worry about keeping it updated. It will keep all of your server packages updated for you.

AutoSSL – Using AutoSSL, ServerPilot enables free SSL certificates for your app’s domain.

Professional PHP and WordPress Hosting – ServerPilot’s free plan will provide everything you need for reliable and secure hosting of your server. If you choose a paid plan, it will offer additional features that will be helpful to you as your business grows.

Stats and Monitoring – ServerPilot will provide you with stats as well as monitoring of your servers and apps.

ServerPilot is an added bonus to DigitalOcean, as it makes the process of building a website and setting up a server easy for even those who have no idea how to do it. It also makes it easier on the person that does know what they’re doing, as it frees up time that can be put back into developing the business in other ways.

No matter the website or server, no matter the knowledge of the person building it, ServerPilot is a great addition to DigitalOcean and acts like the server manager your business can not yet afford.

Go check out everything ServerPilot has to offer, and see if it can help you where you need it!

If you want more information on DigitalOcean, check out Virtual Market Advantage’s blog here! (LINK WHEN PUBLISHED)

Long Tail Keywords

Long Tail Keywords

Improve Search Results with Long Tail Keywords

Long Tail Keywords – you have probably heard this term before. still, chances are you are probably asking yourself, “What are long tail keywords?” They are keywords or key phrases that are more specific (and sometimes longer) than the more commonly searched-for keywords. For example, “SEO” is a very general search that will net you all sorts of results, but “SEO company Kansas City” is very specific, and will direct you towards VMA (and our competitors)! Long tail keywords usually get less traffic, but will have a higher conversion value, since they are more specific to a particular topic.

If you really want your business to profit off of long tail keywords, you first need to have a very clear vision for your company, your product, and your website. If you can do this, then you can go ahead and start using a keyword strategy by focusing on long tail keywords. Here’s how to begin:

Know Your Product and Your Business

While you are working to set up great marketing online for your business, you really need to focus on and understand just what you are selling and to whom you are selling it. Having a clear focus for your business will make marketing it easier and get you the customer traffic you want.

If you want to target the customer that knows exactly what they are looking for (and you can offer it), using long tail keywords is a great idea. But first, you need to know exactly how to use them and make the most out of it.

Customer Buying Patterns

A seasoned online businessperson knows the value in long tail keywords and uses them to his or her advantage. You need to get to those buyers who are being specific in what they want. There is typically a six-step pattern that someone uses when they go to buy something, and it looks a little like this:

  1. The customer becomes aware of the product.
  2. They seek information about the product as they prepare to possibly purchase it.
  3. They will evaluate the alternatives to the product.
  4. They will make the purchase decision.
  5. They will pull out their payment method and complete the transaction.
  6. The customer will evaluate the product after buying and decide whether to keep or return it.

Looking at this buying pattern, it is safe to say that as a business, you will want to really gain this customer’s attention around step 4. Sure, it’s great to gain their attention earlier by using short, broad keywords, but you can also focus on long tail keywords to really get their attention when they’re making the actual purchase decision. As they are ready to buy a product, the customer will start using very specific search phrases as they seek out their target purchase.

The Benefit of Using Multi-Phrases

Using a very specific multi-phrase is usually easier to rank and rank well with than using keywords that simply use a generic single- or double-word phrase. Making sure you get a good specific long tail keyword can be tricky, because you will always most likely be going up against big-name companies no matter what you are selling. Alternately, you could go too specific and end up using a keyword that is simply too unique and unused. Just remember these two things as you are sitting and thinking about your business and how you want to get it out there:

  1. Long tail keywords are much easier to rank for, since they are specific.
  2. People who search by using these long tail keywords are more likely to become a buyer.

By using long tail keywords, it is likely that you will need to create more pages within your website, as you are trying to gain a very specific audience and buyer. That is okay, because it turns out that Google likes a website that has many pages! This takes a special balance, as you build your website and those pages without adding too much junk.

Be careful to not completely neglect more common keywords, or you may not gain enough traffic. It is a balance for your business that needs to be researched and see which long tail keywords have the highest traffic and go from there. It is best to have a few pages that send you large amounts of general traffic and then also have a large number of pages with each one sending you a small amount of highly targeted traffic.

Research is Key

With SEO, it is always best to get in some good old-fashioned research as you look into using long tail keywords. This will help you determine which keywords will bring you enough traffic to sustain your business as well as help you rank higher based on the sites you are competing against.

Once you have these keywords researched and ready to use, make sure that the long tail keywords are well used within all the content on your website and the pages. Content is a crucial part of making the long tail keywords work well for you.

Using long tail keywords that work for your business should do three things for you over time:

  1. You should have better rankings.
  2. You should see higher sales conversions.
  3. More of your pages will be indexed in Google.

Long tail keywords may not always work, and that is okay. It is not something you want to overuse anyway. You want these longer keywords or phrases to help push your business up, not bring it down. Sprinkle them in where you need them and figure out where to use them using trial and error.

Resources for Long Tail Keywords

Here are a few websites that are useful for finding long tail keywords for specific topics:

If you want more SEO advice from Virtual Market Advantage, check out our other blogs, such this one that goes over how to best write Facebook Ads for your business!

Benefits of Social Media (and Some Disadvantages)

Benefits of Social Media (and Some Disadvantages)

From Twitter to LinkedIn to Instagram to Facebook, the world of social media can quickly become intimidating and leave you feeling overwhelmed. But once you relax and poke around the sites, you will soon see that there are many benefits to using social media both for personal use and for your business. Here we will go over some ways of using social media that will benefit you (and also a few that might cause some harm). Ready to jump into the realm of social media? Lets go.

Worldwide Connections

Whether you are promoting a small business or looking up old friends from way back, there is no better way to get either of these things accomplished than by using a social media site. With sites like Pinterest, LinkedIn, and Facebook, you can easily make new friends, connect with old ones, and build business networks. These connections can really help you with a lot of things, from locating assistance for a problem to seeking out new employment. It is also a great way to get quick and personal feedback, such as career or personal advice.

A great benefit of social media as a world connection is the ability to quickly find a group of people who share a common interest with you. If you love a certain author or playing board games, there are groups on all social media platforms that you can reach out to for great discussions. Pinterest is a great platform for this, as users can look up a new hobby or decorating idea and come up with hundreds of websites or blogs from people that have done or want to do the same thing. The possibilities for connections you can make around the world for anything you may be looking for is endless with social media.

Getting Your Business Started

Another benefit of social media is that it has a treasure box of benefits that can help you start up a business and help it grow. By using social media, you can learn more about your customers, engage with an audience at any time of day, and extend how far your brand reaches others. If you want more information on using social media for your business, check out Virtual Market Advantage’s other blogs. This one goes over how to generate high-quality leads for your business online, and this one shows how to promote your content through social media.

Targeted Advertising

If you are promoting your own business or a non-profit group that you are working with, one benefit of social media is that your message can be placed in front of millions of people 24 hours a day. Social media can be used to spread your message for free, but there are also advertisement options available for a small fee. This is best if you want to deliver your content to the people with the most potential interest in what you are promoting. Depending on the social media platform you use, there are different tools open to you that help maximize your targeted reach without paying a maximum fee. As the saying goes, sometimes you have to spend money to make more money, and this is true for social media advertising.

Running these targeted ads allows you to specifically target your demographic with everything from a person’s location to interests and even their online behavior and connections. If you opt for this fee-based advertising, another benefit is that most of the platforms allow you to track and measure the performance of your ads, so you know if the money you spent is working or not.

In 2015, a study done by the research institute by MH Global showed that world-class companies rated the use of social media as the most effective way to identify new business opportunities. Nearly 75% of companies that used the benefit of social media for sales reported a noticeable increase in sales within 12 months.

Geo-Targeting

Geo-targeting is another aspect of social media marketing where not only can you reach a target audience that would be interested in your product, but you can target your audience based on location. The benefit of this tool on sites such as Twitter and Facebook is that it allows you to communicate the right content to your audience. Using tools like Hootsuite, you can also target specific Twitter messages to followers in specific countries or send messages from LinkedIn and Facebook company pages to specific groups based on demographics. Hootsuite also allows you to use geo-targeting to find conversations that are relevant to your brand.

Increasing Your Brand Awareness

Another great benefit of social media is the endless ways to increase the spread of your brand and awareness of it to your customer base. Social media makes it easier for potential customers to find and share your business with others. One study showed that that 53% of Americans that follow brands on social media platforms are more loyal to those brands when making purchases.

Gaining Valuable Customer Insight

Another benefit of social media is the huge amount of data you can collect about your customers in real time. In a single day, there are over 500 million tweets, 4.5 billion likes on Facebook, and 95 million photos and/or videos uploaded to Instagram. These are staggering numbers, but there is a huge amount of information about your customers hidden within those numbers. If you use the right analytics tools, you can gather data about who your customers are and how they feel about your brand.

With daily active engagement, you can gather relevant data from your customer base that can lead to helping you make better business decisions in the future.

The Disadvantages of Social Media

With the good there always lurks the bad, and while most businesses can find and correctly use the tools to help their companies grow, there are a few things that will make the use of social media a headache for you and your business.

Backlash

When any potentially offensive content is posted online, there can be excessive and brutal feedback. This can be especially true with highly opinionated subjects like religion and politics. If you are going to post things like this on a private social media account, be careful if you want to connect your personal and business page. Also keep in mind that even subjects that don’t seem offensive to you can be sensitive topics for many other people.

Risks of Fraud or Identity Theft

No matter how secure the information is that you put out there on the Internet, it is available to anyone smart enough to access it. If this person is successful in stealing your information and identity, it could be costly to you and your business and make your life a nightmare. Be diligent and careful about what you put online, even if you think you are just sharing with friends. Once it is out there, it is nearly impossible to erase.

Time Waster

If you are using a social media platform to promote your business or yourself, be careful to not get sucked into the black hole that is social media. Make sure you stay focused and on course for your end goal. It is easy to get stuck looking at friends’ family vacation photos or watching that new cat video that popped up on your news feed.

No matter how you use these tools, there is much to be gained from the benefits of social media. From targeted paid advertising to knowing how to use each platform to reach your target market, social media can help you grow your business fast. Stay focused, pay attention to your audience, get some ads running, and reap the benefits!

How to Use Facebook Insights

How to Use Facebook Insights

So you have your business page set up on Facebook, and now you want to see just exactly how well that page is doing. How do you do that, and what is the best way to use that information? That tool is called Facebook insights. Let’s go over all the ins and outs right now!

Why Should You Check Facebook Stats?

This is a great question. Facebook does block a large number of posts from Google, meaning that you have to login to Facebook to see much of the content. If the post is public, however, Google indexes it. Google will notice the number of links you have coming from Facebook to your website.

So what you must remember is, when people talk about you or your page on social media, you (or your pages) need to be relevant for a certain topic. If your page gets a lot of links to it, Google can favorably read that page on your website. By knowing about this and really digging into your Facebook engagement with your followers by using Facebook Insights, you can drastically improve your reach online for your business.

Facebook Insights Requirements

Get 30 Likes – You will not be able to access Facebook Insights if your page has fewer than 30 likes on it. You could buy promotions from Facebook to get to those 30 likes, but it is often just as easy to promote your business page on your personal Facebook page, website, and/or actual store to reach 30 likes that way (and don’t forget family and friends!) Within a couple of hours after getting to that 30th like, the Facebook Insights page will be available to access at the top of your Facebook page.

Historic Data – Facebook stores information about visitors for 180 days. If you want to keep track of the historic data past this cutoff, you need to be sure and export it now and then using the export function in the main Insights menu at the top of your stats.

Time Zone – Unless otherwise stated, Pacific Time Zone is what is used to calculate the data for Page Insights, so you want to make sure to translate that time to your own time zone if necessary.

Glossary – There is a glossary page on Facebook that will help you with all the terms it uses. Some of them can easily trip you up if you are new to all of the Facebook jargon that comes with a business page.

Facebook Page Insights

It is easiest when using the Insights page to open it up in a second tab, so you are able to check all of the stats on your own page. This Insights page will give you a lot of information about your visitors, and it may be more info than you are expecting. Most people voluntarily enter all kinds of details about themselves onto their social media sites. Facebook uses this info to target ads and lead users towards things they are interested in.

Having this information out there is a valuable thing for you and your Facebook page. The Insights page will tell you which posts had the most engagement from your followers and at what times of day most of your targeted audience is active on the social media platform.

Facebook Insights Dashboard

As you click on the Facebook Insights at the top of your page, you will see a set of graphs. These graphs tell you how effective your reach and engagement has been on your page. Just below these graphs, there should be a nice overview of your last five posts. If you are running a campaign, this overview will give you quick information This overview will include:

  • The post type (whether it was a video, link, or an image).
  • If you are targeting a specific audience.
  • The post reach (how many people saw it).
  • The engagement (how many click or likes it got).

If you want even more specifics than this, let’s go section by section.

Likes

The Likes graph shows all your likes and will tell you if your fan base has grown or not. Here Facebook Insights will tell you not only the likes you have gained, but also the likes you have lost. Losses can be due to people not liking your page anymore, or Facebook could just be cleaning up their database.

Facebook does periodic purges because they want to make sure all the members of the network are human, not bots. It is suggested that you make a business page rather than using a profile, since this affects these cleanups. That way when they do a database clean up, you get the most accurate likes for your page.

This page will also tell you the number of paid likes you received. If you want to grow your target audience and the likes on your page, you can buy Facebook ads. These are worth the money, as they allow you to further target and promote to the audience of your choice and can be adjusted per promotion.

Reach

The Reach section is similar to the likes section but will tell you about the number of people who may have seen your post. This means it counts viewers who opened a page from your post rather than just scrolling past it.

Within this page there is a graph overview of Hide, Report Spam, and Unlike actions. This graph can tell you which posts triggered people to move away from your page. This allows you to see how you need to adjust your posts to your audience and if your promoted posts are working.

Visits

When you look at the Visits tab in Facebook Insights, it will tell you which tabs on your page have been visited the most. This can be on your timeline, info tab, or videos tab. Most of the time it will show the visits to your timeline, but it can be nice and helpful to see that other tabs on your page are visited as well. You will want to make sure that there is enough content or information on these tabs in case they receive visitors.

There is a second graph on this page that tells you the referrals to your Facebook page. This is nice to know if you want to see if your visitors are coming from your website or other places. Monitoring this from time to time is helpful, as it will start to show you if you are getting visitors from Google or other locations. This is a great way to see if your advertising campaign outside of Facebook is working.

Posts

The Posts section of the Facebook Insights page is all about your content. It is not only about what content you post, but also includes an overview of how many visits you get in an hour.

This page is also set in the Pacific Time Zone, so you will need to adjust accordingly for calculating peak times for visitors to know when to post based on your location. This Insight also gives you impression counts per post, which allows you to analyze what type of post works best for your audience.

With all of these options to look at on the backside of your Facebook business page, you can see what is working and what needs altering. It is also a great way to take the guessing game out of some of the inner workings of social media. Facebook Insights is like having a marketing person in your back pocket! Speaking of which, if you want more Facebook marketing tips from Virtual Market Advantage, check out this blog that goes over the best way to write and design Facebook ads!