EULA Example

EULA Example

Free EULA Example for Apple
“It would be appropriate to also require users to agree to the terms (EULA) and these terms must make it clear that there is no tolerance for objectionable content. We’ve attached a screenshot for your reference.”
If you have seen this notice, you are developing an app and most likely, it is currently rejected. Well never fear – you can use this sample EULA example for Apple App Store.

App End User License Agreement

This End User License Agreement (“Agreement”) is between you and and governs use of this app made available through the Apple App Store. By installing the App, you agree to be bound by this Agreement and understand that there is no tolerance for objectionable content. If you do not agree with the terms and conditions of this Agreement, you are not entitled to use the App.

In order to ensure provides the best experience possible for everyone, we strongly enforce a no tolerance policy for objectionable content. If you see inappropriate content, please use the “Report as offensive” feature found under each post.

1. Parties

This Agreement is between you and only, and not Apple, Inc. (“Apple”). Notwithstanding the foregoing, you acknowledge that Apple and its subsidiaries are third party beneficiaries of this Agreement and Apple has the right to enforce this Agreement against you. , not Apple, is solely responsible for the App and its content.

2. Privacy

may collect and use information about your usage of the App, including certain types of information from and about your device. may use this information, as long as it is in a form that does not personally identify you, to measure the use and performance of the App.

3. Limited License

grants you a limited, non-exclusive, non-transferable, revocable license to use the App for your personal, non-commercial purposes. You may only use the App on Apple devices that you own or control and as permitted by the App Store Terms of Service.

4. Age Restrictions

By using the App, you represent and warrant that (a) you are 17 years of age or older and you agree to be bound by this Agreement; (b) if you are under 17 years of age, you have obtained verifiable consent from a parent or legal guardian; and (c) your use of the App does not violate any applicable law or regulation. Your access to the App may be terminated without warning if believes, in its sole discretion, that you are under the age of 17 years and have not obtained verifiable consent from a parent or legal guardian. If you are a parent or legal guardian and you provide your consent to your child’s use of the App, you agree to be bound by this Agreement in respect to your child’s use of the App.

5. Objectionable Content Policy

Content may not be submitted to , who will moderate all content and ultimately decide whether or not to post a submission to the extent such content includes, is in conjunction with, or alongside any, Objectionable Content. Objectionable Content includes, but is not limited to: (i) sexually explicit materials; (ii) obscene, defamatory, libelous, slanderous, violent and/or unlawful content or profanity; (iii) content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right, or that is deceptive or fraudulent; (iv) content that promotes the use or sale of illegal or regulated substances, tobacco products, ammunition and/or firearms; and (v) gambling, including without limitation, any online casino, sports books, bingo or poker.

6. Warranty

disclaims all warranties about the App to the fullest extent permitted by law. To the extent any warranty exists under law that cannot be disclaimed, , not Apple, shall be solely responsible for such warranty.

7. Maintenance and Support

does provide minimal maintenance or support for it but not to the extent that any maintenance or support is required by applicable law, , not Apple, shall be obligated to furnish any such maintenance or support.

8. Product Claims

, not Apple, is responsible for addressing any claims by you relating to the App or use of it, including, but not limited to: (i) any product liability claim; (ii) any claim that the App fails to conform to any applicable legal or regulatory requirement; and (iii) any claim arising under consumer protection or similar legislation. Nothing in this Agreement shall be deemed an admission that you may have such claims.

9. Third Party Intellectual Property Claims

shall not be obligated to indemnify or defend you with respect to any third party claim arising out or relating to the App. To the extent is required to provide indemnification by applicable law, , not Apple, shall be solely responsible for the investigation, defense, settlement and discharge of any claim that the App or your use of it infringes any third party intellectual property right.

Free EULA Example for Apple

Good luck – let us know if our Free EULA Example for Apple worked for your application!

Optimal Character Count Guide for Social Media Posts

Optimal Character Count Guide for Social Media Posts

Each social media site has different character limits that restrict how much you can include in each post. When you’re crafting your posts, you need to be aware of these limits and also take into account that the optimal character count can differ from the max amount of characters possible for a particular site. Below we will go through guidelines for posting length on some of the most popular social media sites.

Blog Posts
Headline Length: 8-12 words, fewer than 70 characters

By keeping your headline length under 70 characters, it optimizes your blog post for search engines. Also keep your keywords towards the beginning of the headline. If you need a longer headline but want to be able to post it to Twitter, make sure to keep it under 116 characters, since the link will take up 24 of the 140-character limit.

Blog Length: 1,600 words

The length guide for blog posts is trickier, because it depends heavily on what kind of blog you are writing. Different topics require different amounts of explanation and description, and you should make sure that you get your point across clearly even if that results in a much shorter or longer post than is considered “ideal.” 1,600-word articles result in about a 7-minute reading time, which tends to keep people interested and sharing the most.

Title Tag Length: Fewer than 70 characters

The title tag is what is shown in a search engine result and at the top of Internet browser, and it is used to describe the topic. You don’t want your title tag to get cut off prematurely, so keep it below 70 characters in length. Interestingly, Google seems to cut off according to pixel length rather than character length, which means that the letters you use and whether or not keywords are bolded will affect the outcome.

Meta Description Length: Fewer than 155 characters

The meta description is a short description of the link that shows up on the search engine result page. Again, Google determines meta description length by pixels rather than characters, but if you keep yours under 155 characters, you should be good to go.

Status Update Length: 40 characters

The maximum limit for Facebook status updates is 63,206, but the ideal character length is 40. That being said, you need to use as many characters as necessary to clearly provide context for the post.

Video Length: 30-45 seconds

If you keep your video posts relatively short, viewers are more likely to watch them completely and enjoy them rather than move on to the next post. However, this again depends on the content you are providing. Videos that are 5 minutes long or longer can work and be very popular. Videos that you post on Facebook should be compelling and engaging, and it helps for them to make sense even when muted.

Tweet length: 140-character maximum

Tweets are limited to 140 characters, but this is lessened even more if you are Retweeting, including an image, video, or other link, which take up part of the character limit. The ideal Tweet length is 100 characters without a link or 120 characters including a link. This leaves viewers enough room to add their own comment if they decide to Retweet your content word-for-word. You can also check out Twitter’s guide on the subject, since it’s definitely one of the more confusing sites for character limits!

Retweet Comment Length: 116 characters

Tweet with Link: 116 characters

Links greatly increase your chance of having people view and share your content on Twitter, so be sure to include them in most of your posts.

Tweet with Image/GIF/Video: 115 characters

Tweet with Link and Image/GIF/Video: 93 characters

If you find that you have more to say and can’t fit it into the strict Tweet character limit, try adding words onto the images that you include in your post.

Hashtag Length: Fewer than 11 characters

Hashtags should be small so that they can fit into other posts easily. In any given post, 1-2 hashtags are ideal, and make sure you don’t go over 3.

Video Length: 30 seconds or shorter

The maximum length for Twitter videos is 30 seconds, whether you import a video to the site or use Twitter’s own video recording function.

LinkedIn is a more professional social site, and most of the ideal character lengths are simply “under the maximum,” depending on what you do and what you need to portray.

Professional Headline Max Length: 140 characters

The professional headline is a brief description of what you do and shows up under your name.

Summary Max Length: 2,000 characters

Position Title Max Length: 100 characters

Position Description Length: Between 200 and 2,000 characters

Status Update Max Length: 600 characters

If you plan to update your Twitter profile using LinkedIn, make sure to stay under the 140-character limit for status updates.

Profile Bio Max Length: 150 characters

Caption Max Length: 2,200 characters

Keep in mind that if your Instagram caption is longer than 3 lines, the viewer has to hit “more” to see the entire post. However, it’s not necessary to keep your post under that limit, just make sure that you frontload your post so the most important information is given without having to hit “more”.

Keep the maximum limit and optimal character count in mind next time you post to your chosen social media site!

How to Spot Fake Online Reviews

How to Spot Fake Online Reviews

Online reviews are a great way for consumers to determine whether or not they want to buy a product or use a business. They are also a great resource for building confidence in your own business and bringing in new clientele. The problem is, people know how helpful positive reviews and harmful negative reviews can be, so many have resorted to flooding the Internet with fake online reviews.

With regular advertising like billboards and commercials, the viewer understands that they are being pitched an idea from a company. However, online reviews are supposed to reveal genuine customer reactions and opinions of a product, so fake posts are deceptive and can be harmful to the company. In fact, companies like Amazon have started retaliating by suing people who write and sell fake reviews.

When you are trying to make purchasing decisions, use these 5 red flags to help you spot fake online reviews:

Generic or random names. Most sites require the reviewer to sign in to an account before they can post a comment. You can sometimes spot fake reviews if the name attached to the account seems overly generic (like John Smith) or randomized to the point where a human would have a hard time creating or remembering it (like J325o729h384n).
Review history. If a reviewer’s account has no prior history of comments, it is more likely to have been created specifically to help or hinder that website. If the reviewer has a long, rich history of reviews, they are probably giving their genuine opinions. Also, if the reviewer’s location is shown and is nowhere near the business, it’s likely fake. For example, a fake reviewer could show as living in India or China while reviewing a restaurant in California.
Fake speech. Fake reviews will often contain excessive product-speech that doesn’t sound like a real person. This helps the review get noticed by search engines that look for specific key phrases and entire product names. Also, fake reviews often lack any details at all, claiming that a product has “miracle results” or that it “doesn’t work at all” but don’t give any specifics.
Overly emotional reviews. If a reviewer is extremely hostile, it might be a fake opinion given by someone who is angry for some reason that may or may not have to do with the company. This can sometimes be a red flag for a bad product, but more often than not, it just means someone is angry at a specific person. Hostile reviews are also a major way that rival companies try to hurt their competition. Keep an eye out for superlatives like “best” and “worst” with a lot of exclamation points and reviews with excessive capitalization.
Spammy reviews. If a reviewer has posted many reviews in a short period of time over several websites, it’s probably the result of computer spam. This is especially true if the reviews all have similar or even copy-pasted phrasing. Also beware of many reviews posted all at exactly the same time on a single website, even if it’s by different reviewers.
Whether you are looking at reviews for your own company’s website or for a product you may or may not want to buy, you should keep an eye out for fake reviews. They can be written by rival companies or by random Internet trolls who just want to start a fight. Fake reviews are more prevalent than you may think, so always look at reviews with a critical eye.

10 Ways to Use Your New Website to Boost Online Sales

10 Ways to Use Your New Website to Boost Online Sales

So you have a fancy new website for your business, but you don’t know what to do next to use the site to boost your product sales. Incorporating a website into your business plan is a great step in modern times, but it can be an overwhelming one too. Here we’ll go over 10 tips to help you use your new website to boost online sales:

Design Your Store to Look the Part

Just having a website isn’t enough in competitive markets. First impressions are crucial, so you need a great-looking site that fits your business’s style visually through its web design. Customers should be able to see what your brand is about quickly and easily, without too much navigation. Your uses of color, images, videos, layout, and other web design factors combine to give your site emotion as well as information. Make the most of your web design!

Make Sure Your Website is Responsive

Your website needs to look great on all devices, from the smallest smart phone screen to the largest monitor. Navigating through your catalog needs to be easy, enjoyable, and great looking on every device. People are using mobile devices more and more often for online sales, so make sure your product is available to everyone all the time!

Get Search Engine Optimized

Search Engine Optimization (SEO) is the process of making your website appear higher on the results lists for search engines in order to maximize how many visitors are directed to your site. There are many SEO methods, and the rules are changing all the time as companies like Google tweak their search engines. If you need help getting started, check out some of Virtual Market Advantage’s other blogs or feel free to ask us questions directly!

Start Blogging

Starting your own blog is a cheap and effective SEO technique for bringing in new customers and spreading interest in your product. By providing new and valuable content, you can spread information while increasing trust in your brand. It also gives you content to spread through other means, such as social media and advertising. You can answer common questions about your product, offer tips or tutorials related to your business, and describe the lifestyle around your product.

Get on Google Places

Google Places is Google’s version of old-fashioned yellow pages. No matter what your business’s size, you need to make sure it is listed, so people can find you and your website more easily when they search for relevant topics.

Highlight Good Product Reviews

Buyers tend to respond to other people’s opinions. As knowledge of your product spreads, people will post comments and reviews. Make sure you keep track of the buzz surrounding your business, start up conversations with your customers, and incorporate their good reviews into your site so others can see what’s being said.

Build an Email List

Email marketing is a great tool for keeping in touch with your customers. Let people sign up on your website to receive coupons, sales, and other news and specials. This keeps your old customers coming back by reminding them that they already enjoyed your product and could benefit from buying more.

Give Out Coupon Codes

You can easily distribute coupons through your website, either directly on the page or through email marketing. Coupons are a tried and true method for both bringing in new customers and bringing previous customers back for more.

Utilize Affiliate Marketing

Affiliate marketing is a method of advertising by making connections with other related businesses or interested people. You reward your affiliates for each visitor or customer they bring in through their marketing efforts. Similarly, you could be rewarded for directing people to them. Affiliate marketing is an amazing channel for increasing sales among online retailers, and can help you make new connections constantly.

Target Different Countries and Languages

Depending on your business, spreading your target audience to include people who live in different geographical regions and/or speak a different language can help take your business to the next level. You can start simply by offering translations of your website to one or two other languages. If you can’t translate it yourself, hire someone else to do it. This quick and simple addition to your website can open the door to so many more possible customers!

We hope some of these tips are helpful to you while you figure out how to best use your website to bring in more sales. And if you need help with the SEO, mobile responsiveness, web design, or even creating a whole new site, Virtual Market Advantage is here for you. We love helping our customers design and optimize their sites, so contact us today!

Social Media Frequency: How Often Should You Post?

Social Media Frequency: How Often Should You Post?

Every company needs to advertise to draw in more business. With the social media explosion, these days we have more ways than ever before to reach out to our customers. However, it can be hard to know how often to post content to social media. If you don’t post enough, your messages will be buried under other people’s posts. If you post too much, your customers may stop following you because they feel spammed. Here are a few simple guidelines to help you decide how often to post to social media for your business:

Facebook: 2 times a day. Likes and comments tend to drop off after the second post.

Twitter: 3 or more times a day. Response can fall off after the third tweet, but you might need to tweet more to make yourself heard by customers who follow hundreds of people.

LinkedIn: 1 time a day. You can reach the majority of your audience by posting once per weekday.

Google+: 3 times a day. Engagement increases when posts are consistent.

Pinterest: 5 or more times a day. Many companies have experienced steady growth after adopting a multiple-times-a-day Pinterest schedule.

Instagram: 2 or more times a day. There’s less drop-off in engagement for more frequent posts on Instagram, so feel free to post as much as you want.

Blogging: 2 times a week. Providing interesting and original content can bring in tons of new visitors to your site.

How often you post, and which social media sites you use, can vary depending on what kind of business you have (and how much time you have to spend on marketing!) The best thing you can do is keep track of your posting frequency and then use an analytics tool such as Google Analytics to keep track of how the traffic on your site fluctuates. If you start to post more frequently and don’t see an increase in traffic over time, you might as well fall back a bit. If you do see more traffic, post some more and see if it keeps growing.

It’s incredibly advantageous for your business to post frequently and consistently. Not only will this help you reach out to your current customers and bring in new business, it will also push your website to the top of the list when people search for your field online. Content is key, so get out there and start posting!

Avoid Shady SEO Tactics

Avoid Shady SEO Tactics

Search Engine Optimization (SEO) is a business that’s growing in demand every year. SEO companies offer services that can greatly improve the performance of your business’s website and ecommerce. However, since SEO is relatively new and in such high demand, some companies are taking advantage of the fact that their customers aren’t familiar with what exactly SEO entails and what they should expect from their SEO provider. At Virtual Market Advantage such tactics appall us, and we want to spread the knowledge that will help you identify and avoid shady SEO promises you might encounter from other companies. Here are some things to listen for that dishonest SEO companies are saying:

“We Guarantee First Page Rankings”

Guaranteed first page ranking is a compelling and impressive promise that draws in customers. Unfortunately, no one can guarantee first page rankings for Google or any other search engine, no matter how good they are at SEO. There are so many factors that determine where your website falls in a search, and these factors change constantly as people search for new keywords, Google tweaks their system, and competitors alter their tactics.

“Get As Many Links As Possible”

Having quality links to and from other sites are important for increasing your website’s rank, but getting more links isn’t as important as getting good links. Be selective when choosing which sites to link, and look for quality over quantity. A dozen high quality links will do more for rank building than having thousands of links from easily-obtained and spammy domains.

“We Can Connect Your Site to Lots of Web Directories”

The policy for web directories is similar to links: quality beats quantity. Although submitting your site to high quality and pertinent web directories can help your ranking, thoughtlessly making connections to as many web directories as possible won’t help (and can even be detrimental to) your ranking. Submitting your site to low quality directories can result in unnatural link penalties, malware, and lowered ranking.

“SEO is the Same for all Businesses”

If an SEO company uses the exact same strategy for every client, those clients won’t be getting the most out of the deal. Like any type of marketing, SEO should focus on the needs of your particular business and understanding the audience you are trying to attract. How your site is presented makes a big difference in the user experience and how well the searches guide new clients to you.

“Don’t Worry About Google Algorithm Updates”

Google is constantly updating how their search engine works in order to give the best possible experience for searchers. Some SEO companies suggest not worrying about updates, but it’s important to keep up-to-date on the latest changes. Tactics that work well on one version might become less effective or even useless on later versions. If you don’t want to spend the time to stay informed on Google updates, let VMA do it for you. We always keep track of the recent changes, and will let you know if and why we need to alter our strategies to keep your SEO current.

“We Will Fix Your SEO Within a Month for this Flat Rate”

You should be skeptical when you hear this kind of bold assertion from any kind of company, as it’s an empty statement meant to bring in new clients quickly, not keep them happy over time. Good SEO results appear after months of effort, not days or weeks. Good SEO companies will explain to you why you won’t see immediate results. It requires lots of hard work and constant research as the methods change over time. Watch out for empty promises.

“SEO is the Only Online Marketing Your Business Needs”

SEO is only part of the online marketing required to improve your business’s website results. Your online marketing strategy should incorporate all kinds of methods such as social media campaigns, paid advertising, and traditional marketing alongside SEO.

If you see any of these red flags from a company, you should think twice about using their services to avoid shady SEO tactics. If you’re concerned that this blog is just trying to manipulate you too, check out Google’s official advice about choosing your SEO company, which includes several of the points given here. Make sure that the company you choose to handle your website is up-front, realistic, and able to fully explain everything they will do to improve your ranking. Virtual Market Advantage is such a company. We will continue to stay up-to-date on the most recent developments, research the particular methods that different types of businesses need for their SEO, and give you the best SEO experience possible. And along the way, we will give you as much information as you want about what we are doing for you and explain the reasoning behind each method.

Speedy Website Performance


Is Your Website Fast Enough?

Designing your own website these days is a blast. There are so many fun, useful, and even revolutionary tools coming out all the time that can help make your website look great and offer everything you can imagine for your viewers. However, you need to keep website performance in mind after adding more and more perks to your site and make sure that it still runs smoothly and quickly on all platforms.

Today’s customers are not known for their patience. The Internet and related technology focuses more and more on speedy results, and if your website runs even slightly slower than your competitor’s, you can lose a ton of potential customers.

Many online shoppers admit that a slow loading speed makes them anxious about the success of related transactions. Studies show that 57% of viewers will abandon a page after 3 seconds of delay, and 78% become angry and stressed by slow websites. How your website responds on mobile devices is increasingly important as well, as more and more people use their phones and tablets to perform everyday exchanges.

Here are some tips to speed up your website:

1. Choose a fast hosting provider. NetBrite is a great option and easy to use. Avoid GoDaddy and Dreamhost.

2. Minimize your plugin use. Delete any plugins that you aren’t using. Make sure none of them are duplicating functions covered by two or more plugins.

3. Use a caching plugin. Caching is the fastest way to improve performance. It removes performance bottlenecks by retaining frequently used information in high-speed memory that is easy to access.

4. Compress your images. Large image files take a long time to load, so image compression is a site-saver!

NetBrite’s Super Fast Hosting

NetBrite is a great place to host and develop your new website. It combines the best of WordPress and Bootstrap to make website design quick, easy, and successful. It provides fast hosting and responsive sites that will work just as well on desktops, laptops, tablets, and smart phones.

You obviously want high-quality images for your site, but these often bog down load times. NetBrite has a built-in image compressor that can automatically reduce the size of your images without compromising their quality.

Always take your website performance into consideration when you make a new site or alter your old one. The responsiveness of your website makes a huge difference for modern businesses, and you don’t want to be left behind!